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Google e-Conomy SEA 2021
CLIENT - Google APAC, Bain & Company & Temasek
AGENCY - Pitchday Singapore
ROLE - Visual Identity and Graphic Designer
Brief: Building a visual identity for Google, Bain & Co. and Temasek's e-Conomy SEA 2021 report, with the theme being connectivity.
e-Conomy SEA report, released every year, sheds light on the internet economy in Southeast Asia. With the pandemic hitting in 2020 and the world turning digital, the 2021 report became an insightful report for brands to understand the internet economy for the next decade.
Concept: CROSSROADS OF COMMUNICATION
The design represents a juxtaposition of the Internet and the physical world.
With the lines representing an aerial view of a highway as well as the internet nodes, it depicts the e-commerce world. The crossroads created at the e symbolises the roads leading to the e-commerce world of ride-hailing, digital payments, food delivery and entertainment streaming.
The turquoise blue lines represent the fresh emerging technology that keeps updating to serve the different sectors.
OTHER ASSETS:
Designing icons, dividers and elements and layouts in the report based on the initial design of crossroads of communication.
Iconography
Colour Scheme
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Divider
Layouting
Coverage:
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