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CLIENT: Mercedes-AMG
AGENCY: Antoni_Berlin
ROLE: Creative Concept and Art Direction
The brief was simple: show off the massive boot space of the new Mercedes-AMG GT on social.
What began as an off-hand joke about body bags turned into something far more interesting — a Halloween short film. We built suspense around something sinister lurking in the AMG GT's boot, then flipped it: mountains of candy, and one very spacious car.
CREDITS:
Executive Creative Director: Christopher Hoene
Creative Directors: David Kaufmann, Daniel Duhn
Copywriter: Basak Ozkeskin
Art Directors: Nithika Romy, Gustav Heinsen
MerCEDES-AMG GT | HALLOWEEN
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