top of page
Heineken Naked Bottles
CLIENT - Heineken Brazil
CREDITS - Nithika Romy, Sahiti Gurram, Gabriela Kopke, Lucas Petean, Roxanne Heldt
AWARDS - Won at M.A.D Hackathon
MENTORS - Burzin Mehta, Felipe Cury, Eduardo Picarelli
Brief: Helping Heineken make social life more sustainable.
Idea: We found proper recycling of bottles, separating the label from glass bottles can save 1.5 kWh of energy. And since people don’t dispose off bottles in the most sustainable way possible, Heineken goes nude literally.
If there’s one beer in the world that is iconic enough to lose its label, it’s Heineken. So it ditches its labels, so the world is greener.
Bottle Packaging Design
On december 1st, 10,000 bars across Brazil, turn into nude bars.
(Turning nude means taking a conscious step towards sustainability.)
Leading upto D-Day, from November 27 - 30.
Customised messages at each of the 10,000 bars.
Influencers getting in on the act.
The D-Day, on December 1st.
Airdrops at bars so everyone knows what it means to go nude.
Posters at the entrance of bars across the country.
Posters inside bars to encourage peeling off labels from other brand bottles in exchange for a Heineken
Coasters with tongue-in-cheek message that's a conversation-starter
on sustainable disposal.
Influencers closing the loop.
Turning to OnlyFans to spread the message further.
bottom of page