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Heineken Naked Bottles

CLIENT - Heineken Brazil

Brief: Helping Heineken make social life more sustainable. 

Idea: We found proper recycling of bottles, separating the label from glass bottles can save 1.5 kWh of energy. And since people don’t dispose off bottles in the most sustainable way possible, Heineken goes nude literally.

 

If there’s one beer in the world that is iconic enough to lose its label, it’s Heineken. So it ditches its labels, so the world is greener. 

CREDITS - Nithika Romy, Sahiti Gurram, Gabriela Kopke, Lucas Petean, Roxanne Heldt 

AWARDS -  Won at M.A.D Hackathon

Bottle Packaging Design

On december 1st, 10,000 bars across Brazil, turn into nude bars.

(Turning nude means taking a conscious step towards sustainability.)

Leading upto D-Day, from November 27 - 30.

Customised messages at each of the 10,000 bars.

Influencers getting in on the act.

The D-Day, on December 1st.

Airdrops at bars so everyone knows what it means to go nude.

Posters at the entrance of bars across the country.

Posters inside bars to encourage peeling off labels from other brand bottles in exchange for a Heineken

Coasters with tongue-in-cheek message that's a conversation-starter
on sustainable disposal.

STRATEGY, DIGITAL, OOH

Oatly Secret Subscription

PR ACTIVATION, PRODUCT INNOVATION

Heineken Naked Bottles

EXPERENTIAL, OOH

Verizon Gizmo Gallery

PR, ACTIVATION

Charge to Verizon

VISUAL IDENTITY

Google e-Conomy SEA

PR, SOCIAL MEDIA

Heineken Social Swap

BOOK DESIGN, SOCIAL GOOD

Anne Frank Little White Lies

SOCIAL MEDIA, ILLUSTRATION

OLA Instagram Ads

Work

Influencers closing the loop.

Turning to OnlyFans to spread the message further.

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