Heineken wanted to make social life more sustainable. The insight was simple but surprising — properly recycling a bottle, including separating the label from the glass, saves 1.5 kWh of energy. The problem? Most people don't do it. So instead of asking them to change their habits, we took the label out of the equation entirely.
 

If there's one beer iconic enough to go labelless, it's Heineken. So it did. By ditching the label altogether, Heineken made every bottle easier to recycle and every sip a small step toward a greener world. Heineken, going nude for the planet.