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The Social Swap

CLIENT - Heineken

AGENCY - LePub Milan

FULL CREDIT LIST 

Bruno Bertelli, Cristiana Boccassini, Mihnea Gheorghiu, Marie Poumeyrol, Nick Bakshi, Joao Araujo, Katharina Haller, Nithika Romy, Shrutunjay Gupta

Brief: A PR activation to help make football more inclusive during the period of the UCL/UWCL final, by tackling the stereotypes around it.

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Idea: To highlight the stereotype that women don't know football and show gender bias is still prevalent, we made football pundits Jill Scott MBE and Gary Neville swap their Twitter handles and comment live on UEFA Champions League Matches. 

Coverage: 

The Guardian: ‘Get back into the kitchen’: what happened when Jill Scott and Gary Neville swapped social media accounts.

APNews: Gary Neville and Jill Scott secretly swapped X accounts to shine a light on gender bias in soccer

ITV: Jill Scott and Gary Neville phone swap highlights football's issue with gender bias.

Independent: Gary Neville received abuse ‘like nothing before’ in social media swap with Jill Scott.

Daily Mail: Gary Neville and Jill Scott reveal SHOCKING results of trading Twitter accounts in social media experiment.

Sky Sports: 'They contaminate football' | Gary Neville & Jill Scott swap Twitter accounts in social experiment

Little Black Book: Jill Scott MBE and Gary Neville Swap Social Media Accounts to Tackle Online Sexism with Heineken

Huff Post: Jill Scott MBE, Gary Neville and Heineken Team Up To Tackle The Issue Of Gender Bias In Football.

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