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#REOOTD

CLIENT

Connect4Climate

CREDITS

Art Director & Copywriter: Nithika Romy

AWARDS

YEAR

2020

BRIEF

Inspire meaningful behaviour change towards a sustainable lifestyle.

BACKGROUND

15-25-year-olds today want to look new every day, wearing the latest trends, uploading a photograph on Instagram tagged with #OOTD aka Outfit of the Day. All of this has not only led to increased consumption of fast fashion but also a huge wastage.

 

#ReOOTD is a month-long campaign that uses activation to inspire Gen Z to make a meaningful behavioral change using their own language of social media filters & stickers. 

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