ROLE: Creative Concept and Art Direction
CLIENT: Mercedes-Benz
AGENCY: Antoni_Berlin
DIRECTOR: Leigh Powis
PRODUCTION HOUSE: Anorak
In an overwhelming and rapidly evolving world, Mercedes-Benz remains a place that always feels familiar and safe. For 140 years, every innovation has been made with one purpose: to make people feel at home.
We brought that to life through 'Moments' — short films, each one capturing a fleeting Welcome home feeling, with the car's features woven naturally into the story. Together, they form a manifesto for the brand.

MORE COMING SOON...
CREDITS:
CCO: Marcell Franke
Managing Director/ECD: Christopher Hoene
Creative Directors: David Kaufmann, Daniel Duhn
Craft Director: Sandra Uthmullor
Concept Creatives: Nithika Romy, Basak Ozkeskin
Copywriter: Basak Ozkeskin, Harvey Wilks
Art Directors: Nithika Romy, Kateryna Tkachenko
WELCOME HOME | MERCEDES-BENZ

