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ROLE: Creative Concept and Art Direction

CLIENT: Mercedes-Benz

AGENCY: Antoni_Berlin

DIRECTOR: Leigh Powis

PRODUCTION HOUSE: Anorak

In an overwhelming and rapidly evolving world, Mercedes-Benz remains a place that always feels familiar and safe. For 140 years, every innovation has been made with one purpose: to make people feel at home.

We brought that to life through 'Moments' — short films, each one capturing a fleeting Welcome home feeling, with the car's features woven naturally into the story. Together, they form a manifesto for the brand.

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MORE COMING SOON...

CREDITS: 
CCO: Marcell Franke

Managing Director/ECD: Christopher Hoene
Creative Directors: David Kaufmann, Daniel Duhn
Craft Director: Sandra Uthmullor
Concept Creatives: Nithika Romy, Basak Ozkeskin
Copywriter: Basak Ozkeskin, Harvey Wilks
Art Directors: Nithika Romy, Kateryna Tkachenko

WELCOME HOME | MERCEDES-BENZ

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