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BLOCK PARTY
CLIENT
Vanmoof
CREDITS
Art Director: Nithika Romy | Copywriter: Dan Rozenblum
YEAR
2022
BRIEF
Get people motivated to sit on a vanmoof instead of a car
BACKGROUND
Driving cars is seen as more convenient than biking, we try to break that perception. Research shows that the rise of cars has made it so kids don't play in the streets anymore. Driving cars is seen as more convenient than biking, but the pollution and the traffic stress that comes along with driving doesn’t seem to agree.
VanMoof takes us into the future by "going back to the past" -encouraging more biking for the environment and for children, creating safer streets, more play, and more neighbourhood community.
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