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SINGALINGO

CLIENT

Duolingo

CREDITS

Art Director: Nithika Romy, Yashashree Samant

Copywriter: Shadab Wajih

AWARDS

YEAR

2021

BRIEF

Make language learning a part of everyday life for 16-22 year olds.

BACKGROUND

16-22-year-olds across the world are global citizens consuming content no matter what language it is in. They’re humming the tunes and singing the hook, even if they don't fully understand what it may mean. Duolingo tapped into this behaviour to try and teach them the lyrics.

 

We partner with some of the most iconic and popular musical artists across the world and get them to teach the language. Using deep fakes and promotional ads we can get the audience to the app and then we gamify the course to incentivise learning. 

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