Block Party

Client - Vanmoof

Brief - Get people motivated to sit on a vanmoof instead of a car

Idea - Driving cars is seen as more convenient than biking, but the pollution and the traffic stress that comes along with it, doesn’t seem to agree. Moreover, the rise of cars has made it so difficult, that kids don't play in the streets anymore.

VanMoof takes us into the future by "going back to the past" - encouraging more biking for the environment and for children, creating safer streets, more play, and more neighbourhood community.