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The Executive OOH
Client - Heineken
A campaign done while interning at Publicis, LePub Milan
Brief - A PR activation to help make football more inclusive to female fans or players during the period of the UCL/UWCL final. By tackling the stereotypes around female football and help more people enjoy it.
Creative Team -
Shrutunjay Gupta, Nithika Romy,
Davide Casares, Breno Chiavelli,
Nick Bakshi, Marie Poumeyrol,
Mihnea Gheorghiu
Idea - Heineken aims to address the major networks' CEOs who acquired broadcasting rights for men's football but overlooked women's football. With actual statistics, Heineken directly reaches out to these network executives through eye-catching mediums.
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HEINEKEN
The Executive OOH
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