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Charge to Verizon
CLIENT - Verizon
Brief: Verizon wants to boost accessory sales by expanding their range of mobile and home tech accessories to change customer perception from solely wireless plans and phones to a reliable destination for all their accessory needs.
Idea: Low battery anxiety is the fear of running out of charge, which drives people to extreme measures. With 6300 Verizon stores across offering tech accessories, we launched "Charge to Verizon" campaign, offering an emergency price that unlocks when your phone's battery drops below 10%.
CREDITS - Copywriter: Matt Lebedev
Art Director: Madaline Nunley, Nithika Romy
AWARDS - One Club Young Ones Bronze
MENTOR - Raphael Hermann





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