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SingALingo
Client - Duolingo
Brief - Put Duolingo into the hands of 16-22 year olds
Idea - 16-22 year olds across the world are ardent fans of international artists and their music - even if it’s not in their native language. As long as they’re humming the tunes and singing the hook, Duolingo thought why not teach them the lyrics. To do so we partnered with some of the most iconic and popular musical artists across the world and got them to teach the language.
Using deep fakes and promotional ads we can get the audience to the app. Furthermore, we gamify the course to incentivise learning.
Copywriter - Yashashree Samant
Art Director - Nithika Romy, Shadab Wajih
Awards - D&AD New Blood 21 - Wood



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