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SingALingo

Client - Duolingo

Brief - Put Duolingo into the hands of 16-22 year olds

Idea - 16-22 year olds across the world are ardent fans of international artists and their music - even if it’s not in their native language. As long as they’re humming the tunes and singing the hook, Duolingo thought why not teach them the lyrics. To do so we partnered with some of the most iconic and popular musical artists across the world and got them to teach the language.

Using deep fakes and promotional ads we can get the audience to the app. Furthermore, we gamify the course to incentivise learning.

Copywriter - Yashashree Samant

Art Director - Nithika Romy, Shadab Wajih

Awards - D&AD New Blood 21 - Wood

OATLY

Caught Guilty with Oatly

HEINEKEN

Proudly Rejected Work

Lit Drop

PENGUIN BOOKS

Block Party

VANMOOF

VERIZON

Charge to Verizon

DUOLINGO

Singalingo

Gizmo Gallery

VERIZON

HEINEKEN

The Executive OOH

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